NOW Foods book, Beating The Odds, is the success story of NOW and the family history behind it, written by Dan Richard. Enjoy the inside story of America's most successful private nutrition company since 1985. Humorous insights into the industry's history make this ongoing story worthwhile reading to health enthusiasts and vitamin skeptics alike. The family behind NOW Foods has worked enthusiastically since 1948 to lead the charge toward better health and better health products. You will feel better after reading this story.

The typical contemporary diet is woefully lacking in the whole food nutrients that support overall good health. Mass-produced processed foods contain additives, artificial ingredients, genetically engineered ingredients and more. NOW provides customers with only the most natural, high quality whole foods, which are the best source of complete nutrition for good health.